Effective Date: 18/02/2026
Cherwell & Co respects your privacy and is committed to protecting your personal data in accordance with UAE Federal Decree Law No. 45 of 2021 (Personal Data Protection Law – PDPL).
1. Information We Collect
We may collect the following personal data:
• Full name
• Contact details (email, phone number, address)
• Billing and delivery address
• Payment information (processed securely via third-party providers)
• Account login information
• Order history
• Website usage data (via cookies)
We do not store full credit/debit card details.
2. How We Use Your Data
We process personal data to:
• Fulfil orders
• Process payments
• Arrange delivery
• Respond to inquiries
• Provide customer support
• Improve our website and services
• Send marketing communications (with your consent)
3. Legal Basis for Processing
We process personal data based on:
• Contractual necessity (to fulfil orders)
• Legal obligations (VAT, accounting compliance)
• Legitimate business interests
• Your explicit consent (for marketing communications)
4. Data Sharing
We may share your data with:
• Payment service providers
• Delivery and logistics partners
• IT and website hosting providers
• Government authorities where legally required
We do not sell personal data.
5. International Transfers
If personal data is transferred outside the UAE, we ensure appropriate safeguards are in place in accordance with applicable UAE regulations.
6. Data Retention
We retain personal data only as long as necessary to:
• Fulfil contractual obligations
• Comply with legal and regulatory requirements
• Resolve disputes
7. Your Rights Under UAE Law
Under the UAE PDPL, you may have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion (where legally permissible)
• Withdraw consent for marketing communications
• Object to certain types of processing
To exercise these rights, contact sales@cherwellandco.com
8. Data Security
We implement appropriate technical and organisational measures to protect personal data from:
• Unauthorised access
• Disclosure
• Loss or misuse
All payment transactions are encrypted via secure SSL technology.
9. Cookies
Our website uses cookies to:
• Enhance user experience
• Analyse website performance
• Personalise content
You may disable cookies in your browser settings, though this may affect website functionality.
10. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.